Overview Involved in all visual aspects of projects direction, including sourcing and editing imagery / licensing.
Briefing Copywriters & Stylists on the categories and editorial layouts.
Working side by side with the David Jones team, we set out to create a brand that feels vibrant, energetic and unique,
one that reflects the everyday moments and shared experiences that make David Jones special
Jones Lab Each issue required in-house Advertorial concepts and execution.
By briefing the advertorial team we created - Jones Lab and produced the layouts,
adhering to David Jones guidelines.
Scope / Tools
Art Direction, Adobe Suite, LMS, Adstream
Mr Jones
Releasing New editorial publication for mr Jones for FW16 collection.
We applied a community style direction and street cast of Sydneysiders to tell their stories within the collection.
First cover story of Damien Thomlinson, an Australian veteran of the war in Afghanistan.
Advertorial styling and editorial design.
Jones App
Illustrations and Emoji designs developed and created for Jones Shopping App.